Laws; not the most fun and interesting activities in the marketing profession, but in my opinion a very important one. Many of the laws make for less easy, personal, and/or …
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Marketing strategy of the KVK Innovatie Top 100
One of my projects within the Netherlands Chamber of Commerce (KVK) is the responsibility to market the KVK Innovatie Top 100. A list of 100 small SMEs who are working …
SAN Award winning campaign
In the summer of 2019, our KVK Advisory Team campaign went live. An awareness campaign for the Netherlands Chamber of Commerce (KVK). We want to create awareness of Dutch-speaking entrepreneurs. …
Branded content on Nu.nl
For the Chamber of Commerce, we are always looking for different ways to reach our target group. We are a known company by name, but most of the entrepreneurs don’t …
Making podcasts
For the KVK Innovatie Top 100, a program from the Netherlands Chamber of Commerce (KVK), I’ve set up a series of 8 podcasts together with my team.
Podcast strategy
For my current employer, I’m setting up a podcast strategy. We are experimenting with the podcasts to figure out what works for the target group. This is a new channel for us, so we have decided to look at the similarities between the channels YouTube and Soundcloud. Apart from the visual aspect, the setup is quite the same. This will able us to get a quick start.
Writing an article
For my previous employer, I’ve written an article about my learnings from the 404-Conference from Kentico. I was at the event for three days where I learned about how technology …