With this website, I’m not only trying to have a better understanding of how WordPress websites work. I also want to showcase my capabilities and my creativity. For me, it’s an extension of my LinkedIn page. There, I can list shortly my work experiences. While here, I can go in-depth, add pictures or movies if I like to. I have no aspirations of starting a freelance career at this moment. That being said. I’d like to explain how I came up with my personal brand. A selection of precisely chosen images and colors.
For the website, I picked a color scheme with 4 colors. 2 primary, 1 secondary, and 1 accent color. The accent color is a bright version of Emerald green. This color goes very well with peach, the first primary color. When it comes to choosing colors, there are many possibilities, one of the most commonly used in brands, is what you want to represent. We all know that the color red stands for dominance, power, and also danger. And that blue tends to present security. Choosing a color for a personal brand can influence the mindset. Do I want to come across like a dominant person? Or should I opt for blue because then I can look trustworthy?
I’ve decided that I want to pick colors a bit closer to who I really am. So I went back to my roots. To the moment when I was born, which is in May. The color which represents May is Emerald green. This way, I have a story to tell and I keep away from the ‘how do I want to come across’. It makes it easier to choose a color. Then I build my color scheme around this.
Ok, in all honesty, it’s not really a logo. There are no big design tricks behind it. Not very carefully thought through. I’ve ‘designed’ it with Canva (that’s how far my design skills reach). I’ve used the previously selected colors, added my name and my profession. Quite easy. Because I wanted to add a little touch, I did give it a bit of thought. Before I found this flower, I had used two hands, held up in the air. Thin lines, like a minimalist. For the simple reason, I have studied beauty and I liked it. It could be literally anybody’s logo. When I was doing research on my colors, I came across a list of birth flowers. And since I already went with the emerald green, I decided to look into this a little bit more. That’s where I learned about the lily of the valley. So, I did a little bit of research, looked into it, and learned that some Lily of the vally’s have little pink-white flowers (almost peach-like). A color that fits perfectly with my color scheme.
Yes, fonts are also part of your brand. It can emphasize if you want to be bold and brave or prefer to come across as creative or caring. I know about the influences and I have selected a font that has a minimalist feel. In the future, I do want to take a better look into which fonts I should use for my personal brand. But since I have a growth mindset, I’ve decided to change things along the way. Like a real brand will evolve, my personal brand will so too.