Laws; not the most fun and interesting activities in the marketing profession, but in my opinion a very important one. Many of the laws make for less easy, personal, and/or …
corporate identity
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Marketing strategy of the KVK Innovatie Top 100
One of my projects within the Netherlands Chamber of Commerce (KVK) is the responsibility to market the KVK Innovatie Top 100. A list of 100 small SMEs who are working …
Making podcasts
For the KVK Innovatie Top 100, a program from the Netherlands Chamber of Commerce (KVK), I’ve set up a series of 8 podcasts together with my team.
Podcast strategy
For my current employer, I’m setting up a podcast strategy. We are experimenting with the podcasts to figure out what works for the target group. This is a new channel for us, so we have decided to look at the similarities between the channels YouTube and Soundcloud. Apart from the visual aspect, the setup is quite the same. This will able us to get a quick start.